Rooibos is not a true tea, but a member of the legume family. The brew made from the dried Rooibos leaves is therefore a herbal infusion (known as a tisane) rather than a tea, but is widely known as Rooibos Tea. 

The vibrant amber color of Rooibos comes from the natural color that develops during the post-harvest “fermentation” (oxidation) process, brought about by natural enzymes in the plant.

Rooibos is a unique product from a unique area. The plant is indigenous to the Cederberg region, north-west of Cape Town, where the local communities have been using it to brew tea for centuries.

This is the only place in the world where Rooibos grows naturally. The region’s hot and dry summers, winter rainfall and coarse sandy soil is ideally suited to the Rooibos plant.

Rooibos is pronounced 'Roy - Boss'.

Rooibos is a pure and natural product as it contains no colourants, additives or preservatives.

Rooibos is naturally sugar free and has no calories or kilojoules.

How you drink your Rooibos Tea is a very personal choice. Generally you would fill your pot or tea ball with 1 1/2 to 2 heaped teaspoons of looseleaf per cup. Pour in the boiling water and infuse for 3 to 5 minutes. Strain the leaves or whip out your tea ball, sit back and enjoy your cuppa. Note: for a stronger brew, add an extra teaspoon to your pot or tea ball. Rooibos is unlike traditional black or green tea, steeping Rooibos longer will create a stronger, more flavorful beverage; it won't turn bitter. It's naturally sweet and tastes delicious hot or cold with honey and a slice of lemon. Some like to add a splash of milk, but we prefer it natural. Rooibos Tea can also be used for a delicious cold brew, sun tea or iced tea.

Rooibos provides income and employment to more than 5 000 people and earns an estimated R500 million per year. Most Rooibos farms provide housing and schooling for the local, indigineous people who work on the farms.

Organic Rooibos is grown without the use of any artificial fertilisers or pesticides. The organic status of the product is monitored by various international organizations that provide organic certification.